15/04/2019 - Current

 

Sr. Brand Manager Rémy Cointreau Belux, Brussels, Belgium

www.remy-cointreau.com 

(Freelance)

                                                                  

Formulate and implement long and short-term marketing, consumer (Nielsen, GfK) as well as customer strategies to increase market share and profitability. Manage profit and loss accounts of Cointreau, Liquor 43, and Villa Massa to maintain accurate financial health.

 

Develop and execute marketing mix element plans for overall trade channels to analyse cost benefit elasticities.

 

Lead cross-functional marketing initiatives to achieve targeted sales volume, increase market share, and open new revenue streams.

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• Follow up on current year plan: deliver activations in the On trade channel increasing ROS & advocacy of Brand, create PR & Brand Ambassador programs, implement, analyze & improve OFF trade activations (70% of total Sales): spend less (10 to 30% A&P efficiency) for more incremental sales.

• Prepare and defend 2020 brand plans towards internal and external stakeholders

 

 

06/2018 – 10/2019

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Operations & Business Development Manager, Benson & Winch, Belgium

www.bensonwinch.com 

(Freelance)

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Analysed daily operational metrics to monitor operational efficiency, assets utilization, performance, and organisational profitability.

 

Oversaw finance, accounting, and payroll operations to accumulate and report on financial information.

 

Collaborated with sales team to expand business development efforts, including contributing to annual profit plan and assist with the implementation and execution of potential business development plans to track outcomes.

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• Increased business profitability by reducing 25% of operating costs.

• Improved working capital needs by introducing new tools such as factoring.

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01/2014 – 04/2019

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Business Development

Benson & Winch, Brussels, Belgium 

(Freelance)

 

Managing the Industrial & Technology Business Unit of Benson & Winch, providing permanent & project based Human Capital solutions to blue chip international companies and rising SME’s .

 

Managed key accounts to persuade new customers by developing strategies in conjunction with sales and marketing. Supervised National and International business development operations to increase organisational profitability.

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• Enhanced sales pipeline by developing and executing innovative marketing tools.

• Doubled business profitability in five years by leading business development operations.

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2016-2018

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Managing Director,

Benson & Winch, Istanbul, Turkey

(Freelance)

                      

Interviewed, hired, and trained potential resources to grow local team. Managed organisational profit and loss accounts to maintain business financial health.

Led International Business Development operations to develop a potential sales pipeline. Defined and implemented commercial approach within the local team to achieve company’s targeted objectives.

• Break-even as of year 1, 100% self-funded.

• Define commercial strategy & positioning

• Created local network of Sr directors & C level potential Clients

• Permanent member of both the Turkish & Belgian equivalent of the ‘FEB’

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09/2011 – 12/2013

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International Sr. Brand Manager METAXA

Rémy Cointreau, HQ, Brussels Belgium 

                  

Managed premium range of METAXA portfolio to maintain & expand brand presence in market and increase sales.

 

Designed concept, finalised liquid, and selected packaging materials by analysing latest marketing trends.

Formulated and implemented digital strategy to gain competitive advantage. Introduced latest BTL tools according to market needs to increase organisational profitability. In charge of markets such as Russia, Nordics, Baltic's, Germany, Austria, Switzerland, Benelux, UK and Duty Free, identifying new sales opportunities.

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• Revamped and relaunched METAXA 12 Stars (Russia, Duty Free, Czech Republic, Poland) by implanting packaging changes and introducing Tool box for ON Trade as well as travel retail.

• Initiated Reserve range new sku’s launch – Private Reserve & AEN 2: concept, packaging, liquid, pricing, route to market, etc.

 

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11/2006 – 09/2011

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Senior Brand Manager

Rémy Cointreau Belux, Brussels, Belgium 

                

Defined long term and short-term local marketing plans & game plan for implementation. P&L responsibility for major brands of spirits such as Cointreau, Jägermeister, Russian Standard Vodka, Mount Gay Rum, Beam, Bols, Charles Heidsieck champagne. Translated international guidelines into local programs and coordinate execution with Sales. Define outstanding promotional & activation plans delivering incremental Sales,

• Creation of the first, and for 2 consecutive years, Cointreau temporary bar in Brussels: Worldwide best practice: Cointreaupolitan Sky bar

• Re positioning of Cointreau amongst target group: Urban, active women wanting to enjoy cocktails at home, out of home

• Successfully launching Russian Standard vodka in Belgium in 2009 

• Launch of Russian Standard Vodka on the Belux market, replacing Absolut vodka in the Remy-Cointreau portfolio.

 

    Additional Experiences:

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- Brand Business Manager – at Estée Lauder Companies (11/2004 – 09/2006):  Financial drivers of Marketing & commercial activities.

- Product Manager at Base (04/2000 – 11/2004) – Launch of i-mode in Belgium, ancestor of mobile applications. Content partnerships & development & monetization.

- Business Analyst at Unilever Belgium (09/1998 – 04/2000) – Project Management (SAP FICO)

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