SOME PROJECTS
Project | 01
Project | 01 CRM Implementation
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Context
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Benson & Winch is an international Executive Search company with offices in multiple locations providing both permanent and flexible staffing solutions. In order to maintain optimal communication with both (potential) candidates and decision makers, Benson & Winch decided to implement a Microsoft based CRM Solution (Dynamics).
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Outcome
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From vendor sourcing, process design, customization & data migration to staff training & reporting (dashboards), full project ownership and working with integrator. Microsoft Dynamics allowed seamless and integrated solution across offices managing all aspects of the recruitment cycle and Customer management.
Project | 02
Project | 02 Recruit new Cointreau consumers
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Context
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Cointreau is a famous and internationally known and consumed premium liqueurs. In Belgium, its is the leading (in value) brand in its category.
the objective then was to recruit new consumers, targeting active, urban cointreauversial women, enjoying quality cocktails both out or at home with friends.
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Outcome
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To promote one of its key cocktails then, Cointreaupolitan, we launched 2 years in a row, a temporary sky bar (Flagey & Marnix) where guest could enjoy quality Cointreau Cocktails, with an amazing view over the city.
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PR coverage ROI X7, thousands of drinks sold, hundreds of targeted consumers discovering new ways of enjoying Cointreau
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Full project management from idea generation, venue location & design, PR program & communication, daily operations and P&L Management. Voted international group best practice.
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Project | 03
Project | Launch of Russian Standard Vodka in Belux
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Context
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Maxxium/Rémy-Cointreau was distributing Absolut Vodka. When Pernod Ricard acquired the brand a new vodka was integrated in the Rémy Cointreau portfolio (affiliates & Duty Free): Russian Standard Vodka, a premium & leading Russian brand with aggressive & ambitious international growth plans.
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Outcome
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ATL plan & implementation
PR & Guerilla communication plan (See "Do you speak vodka movie) & implementation
ON trade presence & activation accross RC privileged/contractual partners
OFF trade distribution & promotional plan.
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With our 'Do you speak Vodka' guerrilla activation, the objective was to create awareness about this new brand, in a fun & original way: try to pronounce its name as Russian do and win a sample (tasting) & coupon (CTA). Voted international group best practice.